Know The Story Behind Every Demand Signal.
A form submission shows “what.” Origin Intelligence shows “why.” Demand Origin Intelligence is included on Scale and Enterprise and available as an add-on on Launch and Growth. It reconstructs the path leading to each inbound inquiry. It reveals the first known touch, the interactions in between, and the context that explains why a lead converted.
Where Did Demand Begin?
DV traces the origin of every inquiry, and grades how well each claim is supported.
The first known source, such as an ad click, organic search, AI assistant referral, social post or email link.
Leads grouped by the origin category or the campaign that sparked interest.
How well the origin is supported: Observed, Connected, Inferred, or Unknown.
What Happened Before The Hand-Raise?
We build a timeline of anonymous and identified interactions leading up to the form fill. This story feeds the demand profile.
Product, pricing, docs.
Blog posts, guides.
Earlier hand-raises from the same person.
How often they came back, and how recently.
How Should Sellers Approach It?
Each origin analysis ends with practical guidance for sales. This lets reps tailor their outreach.
- Origin Summary. Is this lead a researcher, an evaluator, or a ready buyer?
- Key Origin Signals. For example, “Arrived from an AI answer, viewed pricing twice, returned after two days.”
- Sales Follow-Up Angle. For example, “High intent, prioritize follow-up” or “Needs nurturing, wait for more signals.”
- Origin summary
- Ready buyer. AI-assisted research, then two visits to pricing.
- Key origin signals
- Arrived from an AI answerViewed pricing twiceReturned after two daysBusiness email verified
- Sales follow-up angle
- High intent, prioritize follow-up. Open with the pricing question they researched.
Connect Easily And Stay Compliant.
DOI is included on Scale and Enterprise, and an add-on on Launch and Growth. It runs on the same lightweight DV script already on your site and respects consent settings. Origin fields sync to your CRM alongside every verdict.
See The Story Behind Your Next Lead.
Book a demo and watch DV reconstruct the journey behind a real submission from your site.